A Recycling App to Encourage Recycling and Composting
Do you have specific Neighborhood(s) in mind?
All neighborhoods and boroughs
Which group(s) does your idea focus on? Select as many as apply.
Youth
Older Adults
Public Housing Residents
Justice Impacted People
People with Disabilities
Limited English Speakers
Immigrants/ Migrants
Veterans
LGBTQ+ People
Parents
Unhoused People
Low Income People
Black, Indigenous and/or People of Color
Everyone
Describe the challenge you want to address:
Many people don't recycle and compost at all or don't do it properly. There are many flyers, posters, stickers that explain how to do this but people are not motivated to recycle and compost properly.
What is the solution to the challenge?
The NYC Recycling App: design an app where anyone can take a selfie of themselves recycling and composting and receive a token they can redeem for $1 or an Amazon gift card for each selfie where the recycling and composting was done correctly. Amazon would probably agree to partner with NYC on this. If someone gets a $5 gift card they'll spend more than that on the Amazon website. Or other partners might want to do this also for more business and good will. You can add contests and games where tokens can be won as well (to engage younger folk). Make it easy, fewer rules, as long as recycling and composting are done correctly.
Please provide your Zip Code
11215
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